Build Your Brand
on Xiao Hong Shu
Reach high-value consumers through authentic content and KOL influence.
The Challenge
The Gap vs.
The Bridge
- Hard to enter the Xiao Hong Shu market
- No official account or platform credibility
- Content not engaging or discoverable
- Lack of understanding of Chinese audience
- Proper account setup with verified credibility
- Localized content strategy that resonates
- KOL collaborations that drive real results
- Platform-specific expertise from day one
What We Do
Everything You Need
to Win on 小红书
End-to-end Xiao Hong Shu marketing services tailored for Singapore brands.
Client Profile Analysis
Deep-dive into your target audience, competitive landscape, and brand positioning on the platform.
Official Account Registration
Set up your verified Blue Tick account for maximum credibility and discoverability on Xiao Hong Shu.
KOL Content Creation
Authentic influencer-driven content that resonates with Chinese consumers and drives real engagement.
Xiao Hong Shu Training
Learn how to operate, grow, and monetize your account with our hands-on training programme.
Proven Results
Numbers That Speak
Avg. Engagement Rate Increase
vs. pre-campaign baseline
Follower Growth
within first 3 months
Rise in Brand Inquiries
from Chinese-speaking consumers
KOL Campaigns Delivered
across beauty, F&B, lifestyle
Portfolio
Campaigns That Converted
Skincare Brand Launch
+240% reach in 30 days
Restaurant Discovery Campaign
3× table bookings
New Collection Reveal
180K impressions
Brand Repositioning
+90% follower growth
Café Culture Series
50K saves & shares
Seasonal Campaign
2.1M total views
How It Works
Our 4-Step Process
Analyze Brand & Audience
We study your brand, competitors, and target Chinese consumer segments to build a solid foundation.
Build Strategy
A tailored content and KOL strategy aligned with your business goals and platform best practices.
Create & Publish Content
Authentic, lifestyle-driven content produced and published at the right cadence for maximum reach.
Optimize & Scale
Data-driven refinements to amplify what works — growing your audience and inquiry pipeline.
Client Stories
Brands That Grew With Us
Benchmarking helped us launch on Xiao Hong Shu from zero. Within 60 days we had a verified account, 3 KOL campaigns live, and our first wave of Chinese customers walking through the door.
Sarah Tan
Founder, Beauty Studio SG
We had no idea how to position our F&B brand for Chinese consumers. Their localized content strategy was spot-on — our posts now regularly hit 10K+ views.
Marcus Lim
Marketing Director, Café Group
The KOL campaign they ran for our skincare line exceeded every target. Authentic content, real engagement, and a team that genuinely understands the platform.
Priya Nair
Brand Manager, Wellness Co.
Get Started
Start Your Xiao Hong Shu
Growth Today
Book a free 30-minute consultation and discover how we can position your brand for Chinese consumers.